Guide
How to choose who builds your website
Almost everyone has a nice portfolio these days. You tell a good builder from a bad one somewhere else: by what they ask you and how they answer what you ask them.
In short
- Someone who asks about your customers first is thinking about results. Someone who asks about colours is thinking about a picture.
- Ask for a price breakdown and clarity about what happens after launch.
- The domain and logins belong to you. No exceptions.
On this page
Ten questions worth asking
- What will you ask me? A good builder wants to know who your customers are and what the site should achieve.
- What exactly is included in the price? Design, copy, photos, SEO, testing, launch.
- Who writes the copy and supplies the photos? If it's you, expect it to take time.
- What will the site look like on a phone? That's where most people will see it.
- How fast will it load? A slow site puts people off and search engines push it down.
- What will it be built on and who will update it?
- Who will own the domain and the logins?
- How much do changes cost after launch?
- How long will it take and how will we keep in touch?
- Can I talk to someone you've built a site for?
When to be careful
When the quote just says "website" and one amount. When the builder registers the domain in their own name. When nobody asks who you actually sell to. And when nobody tells you what the first change after launch will cost. None of these is necessarily a problem on its own. Together they are.
Agency, studio or freelancer
A big agency can handle a big project, but you also pay for its overheads and you'll wait. A freelancer is usually cheaper, but everything rests on one person, and when they're ill, your website stops too. A small studio is often a sensible middle ground.
We're a small studio. We've been working in IT for 15 years and today AI helps us with the routine work (here's how). How we build websites
Frequently asked questions
How do I compare two quotes?
By the breakdown. The cheapest quote often leaves out copy, photos, SEO or testing, and you end up paying for them elsewhere.
Do I need a contract?
Yes, a simple one is enough. Scope, price, deadline, who owns the domain and the site, and what changes cost after launch.
How long does it take to build a website?
A simple site takes weeks. The biggest delay is usually waiting for copy and photos, not the work itself.
Do I need to understand the technical side?
No. It's the builder's job to explain things in plain language. If they can't, that's an answer too.
Want a new website, or just to test an idea?
Tell us what you need. You start in the tens of thousands of crowns, not hundreds, and you know the price upfront.
Related articles
How much does a website cost
Why website quotes differ so much, what you are actually paying for and which costs after launch people forget most often.
→Guide · 3 minPreparing content for a new website
What to have ready before your website is built. Copy, photos, services, contacts and logins. Prepared well, the site is done sooner and costs less.
→Guide · 3 minWhat a business website needs
A checklist for a business website. What visitors must find straight away, what has to work on a phone and which details must not be missing.
→