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Website builder or custom website?

Builders like Wix or Webnode are fine for a start. You have a site in an afternoon and it costs next to nothing. The trouble comes when you want more from it than a business card.

Updated 3 min read

In short

  • For a business card, a builder is enough. For winning customers, usually not.
  • Thanks to AI, a custom site costs less than it used to.
On this page
  1. When we'd use a builder too
  2. Where builders fall short
  3. Custom sites aren't just for big companies anymore
  4. Frequently asked questions

When we'd use a builder too

When you need to show quickly that you exist. Who you are, what you do, a phone number. When your budget really is minimal and you don't mind editing the site yourself now and then. And when customers find you elsewhere and the site just confirms you're real.

Just keep in mind that the copy, photos and settings are your job, and the version without ads is paid monthly.

Where builders fall short

Templates repeat, so your site looks like hundreds of others. Builders load a lot of extra code, so pages are slower, especially on phones. Your hands are tied on SEO. And if you want to move elsewhere, the site usually can't be moved, only rebuilt.

If you want people to find you and get in touch, these things start to matter. What such a site should have is in what a business website needs.

Custom sites aren't just for big companies anymore

A custom site has only what your customers need, loads quickly and is ready for search engines. That used to mean a higher price and a long wait. Today AI speeds up the routine work and an experienced person checks the quality, so the price gap is smaller.

Have a site on a builder and it isn't enough? We'll show you what it could look like. How we build websites

Frequently asked questions

Can I move a Wix or Webnode site elsewhere?

Usually only by moving the content and rebuilding the site. You can take your domain with you, though.

Does Google mind a site made with a builder?

Not as such. But you have less control over speed and page structure, and those are what search engines look at.

Is a custom site much more expensive?

At the start, yes. With a subscription, though, the monthly fee comes out similar to a higher builder plan, and you don't do anything yourself.

Want a new website, or just to test an idea?

Tell us what you need. You start in the tens of thousands of crowns, not hundreds, and you know the price upfront.

Free consultation →

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